Cherries unveil a brand-new away uniform that pays homage to the enduring 90s fashion.
The new away uniform for the CHERRIES pays homage to a throwback style from the 1990s. When the green and purple chevron shirt was unveiled before the 1992–1993 campaign, it caused controversy but eventually became cult. A contemporary update to the design has now been unveiled for the 2024–25 Premier League season. The vivid shirt is mostly white with a startling pattern of green and purple.

The men’s and women’s teams, comprising Marcus Tavernier, Alex Scott, James Hill, Antoine Semenyo, Molly Barron-Clark, Kelci Bowers, Gemma McGuinness, and Dani Kosinska, were highlighted in an animated promotional film. Shirts for adults will cost £65, while shirts for children and infants will continue to cost £55. The kit will be on sale on Friday, August 9 both in-store and online.